Press Release: Skip The Chemicals
Only Organic – a project of the non-profit, Organic Voices – launched a new campaign highlighting the more than 700 chemicals prohibited from use in organic food, farming, and products. http://www.onlyorganic.org/press-release-skip-the-chemicals/
These Were the Best Super Bowl 2020 Commercials
With climate change becoming an increasingly pressing global issue, many people are looking for tangible ways to make a difference for the environment in their everyday lives. That’s exactly why commercials like Organic Valley’s “The Food Company Crazy Enough to Change Everything,” Only Organic’s “The World’s Most Skippable Ad” and now, Michelob ULTRA Pure Gold’s “6 for 6-Pack,” in which the brand pledges to dedicate a portion of proceeds from every six-pack sold to transitioning 6 square feet of farmland to organic, hit home. https://time.com/5772692/best-super-bowl-commercials-2020/
Organic Voices hopes to unify industry message in 2020
Organic Voices, led by co-founder and former Stonyfield CEO Gary Hirshberg, is hitting its stride with its Skip the Chemicals campaign and The World’s Most Skippable Ad. Hirshberg will share campaign results and a GRO Organic Update at Natural Products Expo West in Anaheim. https://www.newhope.com/branding-and-marketing/organic-voices-hopes-unify-industry-message-2020
Humanaut Creates World’s Most Skippable Ad on Behalf of 100 Organic Brands
In a rare show of unity from a single industry, more than 100 brands and like-minded organizations from the organic sector and beyond including Amy’s Kitchen, Applegate and Organic Valley have come together to support the campaign and its message: skip the chemicals and just go with organic. https://www.shootonline.com/spw-video/only-organics-worlds-most-skippable-ad
With Broad Industry Support, “Skip the Chemicals and Just Go With Organic” Campaign has Launched
While Organic Voices considered many possible ad campaigns, one that focused on chemicals ended up being chosen. This makes sense, especially considering that surveys show that the primary motivation for people to eat organic is because of their desire to avoid toxic pesticides. https://organicinsider.com/newsletter/national-ad-campaign-launches-your-weekly-organic-insider/?utm_source=Organic+Insider+Newsletter&utm_campaign=179145ce4f-EMAIL_CAMPAIGN_2019_10_02&utm_medium=email&utm_term=0_bd03bd507f-179145ce4f-236735797
MORE THAN 100 ORGANIC BRANDS ARE ENCOURAGING YOU TO SKIP THIS ANNOYING 30-MINUTE AD
Only Organic throws 700 chemicals in your face to remind you of their alternative in a campaign from Humanaut. https://adage.com/creativity/work/more-100-organic-brands-are-encouraging-you-skip-annoying-30-minute-ad/2203376
WORLD’S MOST SKIPPABLE AD BY HUMANAUT
Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals — in rather entertaining ways — and go with organic when shopping for food, household products or textiles. https://www.thedrum.com/creative-works/project/humanaut-world-s-most-skippable-ad
Undeterred by the USDA’s move to stop an organic checkoff program, at Expo West, organic leaders rallied around a voluntary, opt-in checkoff program, GRO Organic and new messaging from Organic Voices. Having already raised $1.5 million, the industry is setting its sites on reducing consumer confusion, supporting organic farmers and new research initiatives. https://www.newhope.com/regulatory/gro-organic-gains-momentum
