Lundberg Family Farms traces it’s roots to 1937, when Albert and Frances Lundberg moved to California from Nebraska. Albert witnessed the ravages of the Dustbowl that resulted in poor soil management and short-sighted farming techniques. After moving their family to Northern California’s Sacramento Valley, he impressed upon his four sons the need to care for the soil. Today, the third and fourth generation Lundbergs carry on their family’s farming heritage by using eco-positive farming methods that produce wholesome rice, rice cakes, rice chips, and convenient rice side dishes while improving and protecting the environment for generations to come.