Lundberg Family Farms receives Organic Company of the Year at ‘Organic Oscars’
“The organic sector has once again demonstrated that its longstanding commitment to trusted science, breakthrough innovation, creative marketing and education, and unwavering resilience drives industry growth,” said Gary Hirshberg, co-founder of organic dairy Stonyfield Farm, who emceed the event. “We congratulate these well-deserved winners of our second annual ‘Organic Oscars’—they are the heroes and change makers who are helping expand the organic industry by demonstrating the value and benefits of products carrying the USDA Organic seal.”
A slow and steady strategy for organic produce growth
While organic produce sales are on the upswing, the products’ higher prices versus conventional selections and lower availability in retail outlets will prevent the sector from capturing a much larger share of overall produce sales in the short-term, said Jonna Parker, team lead, Fresh Foods Group, for Circana, a Chicago-based market research firm.
https://www.supermarketnews.com/fresh-produce/a-slow-and-steady-strategy-for-organic-produce-growth
Organic industry lobbies to enhance seal’s advertising appeal and boost marketing
Gen Z and Millennials are more willing than older generations to pay a premium for organic, prompting industry stakeholders to rethink their marketing strategy to win over more shoppers and further drive sales.
‘Organic farming is about so much more than avoiding pesticides’
In a significant move underscoring the growing importance of organic viticulture, Alexana Estate Winery is set to host the inaugural Organically Grown Wine Conference on 22 March 2025. The event aims to highlight the impact of organic farming practices on the quality of fine wines.
Tariffs, funding cuts form backdrop for Organicology conference
Organicology, a conference hosted by Organically Grown Company from March 12-14, was held against the background of President Donald Trump’s tariff threats and funding cuts. The organic industry event had sessions on Native American food systems, developing organic seeds and a variety of other topics, but speakers and casual conversation often returned to political uncertainty.
https://capitalpress.com/2025/03/16/tariffs-funding-cuts-form-backdrop-for-organicology-conference/
