OTA leadership change comes as organic faces a critical juncture and inflection point. Recently named incoming Organic Trade Association CEO Tom Chapman inherits a strong organization that helped make organic mainstream and double industry sales during outgoing leader Laura Batcha’s tenure of nearly a decade, but which now must address increasing competition and evolving consumer expectations to remain relevant. Organic production was one of the topics of discussion during a recent House Agriculture Committee hearing. The Subcommittee on Biotechnology, Horticulture, and Research heard from Laura Batcha, Executive Director, and CEO of the Organic Trade Association. Batcha pointed out that the organic industry, valued at approximately $62 billion annually, is at “a critical juncture and inflection point.” As the 2023 Farm Bill begins to be developed, Batcha explained that it offers an opportunity to further strengthen the organic sector. Is ‘organic’ less than the sum of its parts? Survey shows single-value claims are more influential over purchases. Most Americans believe that organic is healthier for people and the planet than conventional, but they also lack a fundamental understanding of the standard and as such give more weight to single-issue label claims when deciding what to purchase – underscoring a significant missed opportunity for the industry, according to research released this week. A scientist makes the case for farming and gardening organically. In 2011, the late Sir Paul Callaghan – award-winning Kiwi physicist specializing in nanotechnology and magnetic resonance – said, “Putting aside the paradox of organic farming, unscientific to the core that it is, the rest is an absurd list.” That these kinds of beliefs are still held today, especially among highly regarded scientists, is disappointing as they fly in the face of the facts. Grovara, the easy global wholesale experience, has partnered with Horizon Organic® to establish overseas distribution markets for the #1 organic dairy brand in the U.S.
OTA leadership change comes as organic faces ‘critical juncture and inflection point’
Recently named incoming Organic Trade Association CEO Tom Chapman inherits a strong organization that helped make organic mainstream and double industry sales during outgoing leader Laura Batcha’s tenure of nearly a decade, but which now must address increasing competition and evolving consumer expectations to remain relevant.
Organic Production Priorities Outlined During Farm Bill Hearing
Organic production was one of the topics of discussion during a recent House Agriculture Committee hearing. The Subcommittee on Biotechnology, Horticulture, and Research heard from Laura Batcha, Executive Director, and CEO of the Organic Trade Association (OTA). Batcha pointed out that the organic industry, valued at approximately $62 billion annually, is at “a critical juncture and inflection point.” As the 2023 Farm Bill begins to be developed, Batcha explained that it offers an opportunity to further strengthen the organic sector.
https://agnetwest.com/organic-production-priorities-outlined-during-farm-bill-hearing/
Most Americans believe that organic is healthier for people and the planet than conventional, but they also lack a fundamental understanding of the standard and as such give more weight to single-issue label claims when deciding what to purchase – underscoring a significant missed opportunity for the industry, according to research released this week.
A scientist makes the case for farming and gardening organically
In 2011, the late Sir Paul Callaghan – award-winning Kiwi physicist specializing in nanotechnology and magnetic resonance – said, “Putting aside the paradox of organic farming, unscientific to the core that it is, the rest is an absurd list.” That these kinds of beliefs are still held today, especially among highly regarded scientists, is disappointing as they fly in the face of the facts.
Danone’s Horizon Organic, #1 Milk Brand In US, Goes Global With Grovara’s B2B Wholesale Marketplace
Grovara, the easy global wholesale experience, has partnered with Horizon Organic® to establish overseas distribution markets for the #1 organic dairy brand in the U.S.
https://www.yahoo.com/now/danone-horizon-organic-1-milk-143000707.html
