Michelob ULTRA Pure Gold’s Super Bowl ad introduces its 6 For 6-Pack Program, Which will support farmers transitioning to organic. The lack of organic farmland in the U.S. is soon going to get more attention than any of us could have ever imagined. In a 60-second commercial to air during Sunday’s Super Bowl, Michelob ULTRA Pure Gold organic beer will be introducing its 6 For 6-Pack program, and the key component of this initiative is that for every six-pack sold, the company will convert six square feet of U.S. farmland to organic. In other news, General Mills has joined forces with farmers in Kansas as part of a three-year program to advance the adoption of regenerative agriculture. The initiative is comprised of 24 wheat growers in and around the 650,000-acre Cheney Reservoir watershed, which provides water to more than 400,000 Wichita residents. In California, the University system’s first-ever institute for organic research and education will be established in UC’s Agriculture and Natural Resources division (UC ANR) with a $500,000 endowment gift from Clif Bar & Company and $500,000 in matching funds from UC President Janet Napolitano. And lastly, Kellogg’s commits to reducing widely used herbicide in supply chain. The cereal company says it will phase out oats and wheat that have been treated with glyphosate, the active ingredient in Bayer-Monsanto’s Roundup weed killer, as a drying agent.
Kellogg’s commits to reducing widely used herbicide in supply chain.
The cereal company says it will phase out oats and wheat that have been treated with glyphosate, the active ingredient in Bayer-Monsanto’s Roundup weed killer, as a drying agent.
https://www.washingtonpost.com/business/2020/01/27/kelloggs-quietly-commits-reducing-widely-used-herbicide-supply-chain-only-farmers-didnt-know-about-it/
Clif Bar invests in University of California’s first-ever organic research institute
The University of California system’s first-ever institute for organic research and education will be established in UC’s Agriculture and Natural Resources division (UC ANR) with a $500,000 endowment gift from Clif Bar & Company and $500,000 in matching funds from UC President Janet Napolitano.
https://www.redbluffdailynews.com/2020/01/24/clif-bar-invests-in-university-of-californias-first-ever-organic-research-institute/?fbclid=IwAR2R0fQps4WGGYasKyPz3TY2xy-3Vt8hHro5XQixBiEmLR8gYxfdW0ZGs8o
Michelob ULTRA Pure Gold’s Super Bowl Ad introduces its 6 For 6-Pack Program, Which Will Support Farmers Transitioning to Organic
The lack of organic farmland in the U.S. is soon going to get more attention than any of us could have ever imagined. In a 60-second commercial to air during next Sunday’s Super Bowl, Michelob ULTRA Pure Gold organic beer will be introducing its 6 For 6-Pack program, and the key component of this initiative is that for every six-pack sold, the company will convert six square feet of U.S. farmland to organic.
https://organicinsider.com/newsletter/michelob-ultra-pure-gold-organic-farming-transition-super-bowl-ad-organic-insider/
Kansas’s ag-gag law has been ruled unconstitutional
Kansas cannot bar people from conducting undercover investigations on factory farms, the a federal court in Kansas ruled Wednesday. For nearly 30 years — since 1990 — a Kansas state law made it illegal to take photographs or record video in a factory farm or slaughterhouse “with the intent to damage an enterprise conducted at the animal facility.”
https://www.vox.com/future-perfect/2020/1/23/21078810/kansas-animal-abuse-law-unconstitutional-factory-farming?fbclid=IwAR0mQoymv40PDC2nVQ9vZmVYu6bpzhm5W2J1eyuQTEvpKn8R8_Rbb0IsdKU
General Mills launches multi-year regenerative agriculture initiative
General Mills has joined forces with farmers in Kansas as part of a three-year program to advance the adoption of regenerative agriculture. The initiative is comprised of 24 wheat growers in and around the 650,000-acre Cheney Reservoir watershed, which provides water to more than 400,000 Wichita residents. “This pilot is an important step in our commitment to advance regenerative practices on 1 million acres of farmland by 2030, but more so supports our belief that these practices can have long-term positive impact on farmer profitability, soil health, water quality and biodiversity,” said Mary Jane Melendez, chief sustainability and social impact officer at General Mills.
https://www.foodbev.com/news/general-mills-launches-multi-year-regenerative-agriculture-initiative/?__cf_chl_jschl_tk__=04d7d734ba01f88de5936a517675adfb7bb9a5b9-1580319058-0-AcCc4dI-VTdmF36R0RoizzjXlSzhzHoVdipe8eyanJzlI_T52E6oUtUeVqK4Z3S9mC_ImBE7RdW4s4eMRVBjD72xP84Ph5UoGwOqBCBaRuDxUARUPV1e5ar0lgGrVUzXn1dRmcA4fA1uasz7CGe9bbgrEeL9GL1OG4Z6XZiK-vB82vEAnl0MmLndrH0MJq9UoNNkp4DzM3j99uo4asRXjeUNdBvCwWa5oPDfli8toagbTJTD_Klxaxe69zyw22zdHdw_8ObqrwrS0eTert70JRjH3bC_eWTd6V3WIJtvhBQ4GnvPJPydNFZ2oacF4bQi8aMU_s0bQNat2K8jeKeS8Se8ZvPeJKxZFrplAdmvYFxX
