Why is it important for your brand to celebrate Earth Month and how are you celebrating throughout the month?
This Earth Month, we’re celebrating the magic of organic. Choosing organic isn’t just a preference—it’s a commitment to protect our planet, our farmers, and our tea drinkers. Throughout the month, we’re amplifying the message that organic farming helps maintain soil health, reduces pollution, and supports biodiversity. We’re also educating consumers on why organic matters and how small choices—like choosing organic tea—can have a big impact. That’s our Message in a Bottle.
What does your brand do to help create a healthier environment and treat the planet more respectfully every day?
At JUST ICE Tea, we’re dedicated to creating a healthier environment by making sustainable choices in every aspect of our business. All of our teas are certified organic, meaning they’re grown without synthetic pesticides or harmful chemicals. This helps protect ecosystems, preserve soil health, and keep our water supplies clean. Our commitment to organic and Fair Trade practices also supports safer working conditions and more sustainable livelihoods for farmers around the world. We’re equally mindful of our packaging. Every bottle or can of JUST ICE Tea is packaged in fully recyclable glass or aluminum—materials that can be reused again and again, helping to reduce waste and shrink our environmental footprint. From how we grow our ingredients to how we package our products, we’re proud to make choices that support a healthier planet—and a more just food system—for everyone.
Why is it important for your brand to be organic?
JUST ICE Tea was founded to help others—from the farmers who grow our ingredients to the people who drink our tea. Choosing organic is core to that mission. It supports safer farming practices, protects the planet, and offers a healthier, more transparent option for our customers. We’re here to make better-for-you tea more accessible to all.
What does organic do to make the planet healthier?
Organic farming helps protect the planet and the people who live on it by eliminating synthetic chemical pesticides and fertilizers. This keeps harmful chemicals out of our soil, water, and food — giving tea drinkers a cleaner, more delicious experience. Fun fact: when you steep your tea, everything on the leaf ends up in your cup, including pesticides! Organic practices also boost soil health, conserve water, reduce pollution, and help preserve biodiversity by supporting thriving, balanced ecosystems. Together, these efforts add up to a healthier planet (and a healthier you)!
How can consumers celebrate Earth Month?
Consumers can celebrate Earth Month in many ways, from making simple sustainable swaps to supporting brands that prioritize the planet. Choosing organic products, reducing single-use plastics, recycling, and learning more about sustainable agriculture are great ways to start. Small actions—like enjoying a bottle of JUST ICE Tea—can contribute to a healthier planet, one sip at a time!
Just Ice Tea Website
Instagram: @justicetea
TikTok: @justicetea_
LinkedIn: Eat the Change
