Why is it important for your brand to celebrate Earth Month and how are you celebrating throughout the month?
At Guayakí, Earth Day isn’t just one day—it’s every day. Our Market Driven Regeneration™ business model is built on the belief that business can help regenerate the planet and uplift communities. That means every can, every purchase, and every relationship is an opportunity to give more than we take.
Earth Month is a time to raise awareness and inspire action – encouraging our communities to rethink the way we act to create a positive impact on our people and planet. From our work with organic yerba mate producers in the Atlantic Forest to the design of our final product, and thoughtful relations with the customers that sustain us: our commitment to Earth is ever-present.
What does your brand do to help create a healthier environment and treat the planet more respectfully every day?
Our Market Driven Regeneration™ business model influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business. As a beverage company, the production of our ingredients has the biggest impact on our planet. The ways in which they are grown define the impact we are creating on the ecosystems where these products come from. We strive to go beyond sustainability by sourcing 100% of our ingredients as certified Organic. On top of that, our star ingredient – yerba mate – comes from Regenerative Organic farming (100% Organic and ROC certified) and shade-grown systems, that help conserve and restore the Atlantic Forest.
Why is it important for your brand to be organic?
Organic isn’t just a seal – it’s a promise and a commitment integrated into our values and operations from day one. Organic stands for trust and transparency and it ensures we are prioritizing health: the planet’s health, by regenerating the ecosystems our ingredients are sourced from; people’s health, including those involved in the production cycle – farmers, Indigenous Peoples and harvesters – and the very own consumers of our products. Organic is how we guarantee to our consumers we are doing the right thing.
What does organic do to make the planet healthier?
By sourcing organic ingredients, we ensure no chemicals have been used in their production cycle, taking care of people and the planet’s health. But organic is much more than simply not using chemicals – it is based on the core principles of Health, Ecology, Fairness, and Care. We understand and believe in the interdependence between people and the planet – so Organic means healthy soils, healthy food, and healthy people.
How can consumers celebrate Earth Month?
Earth Month is a great opportunity to highlight how we can help as consumers to take care of our planet. Some tips for consumers: do your research, look for verified claims, such as Organic, trace supply chains, and dive into the details! Choosing to buy Organic products makes us part of the change we need to drive to celebrate and honor Mother Earth.
At Guayakí, Earth Day isn’t just one day—it’s every day. Our Market Driven Regeneration™ business model is built on the belief that business can help regenerate the planet and uplift communities. That means every can, every purchase, and every relationship is an opportunity to give more than we take.
